Digital platforms have changed the art market and social media is now the primary way that collectors initially view a work of art.
While it is difficult to compute the exact numbers that social media has on art sales, it is inarguable that the art world auction houses, dealers and artists are now using social media as a marketing tool to engage with both established and new audiences.
Instagram, in particular, is prevalent with art world players as a way to access a much wider audience than traditional marketing methods. This one-day course will explore the impact of social media on the contemporary art world. Focusing on specific strategies, lectures will examine the building-blocks for successful social media marketing.