Many new technologies have infiltrated the art market in recent years, but none seem so poised to transform it as augmented and virtual reality. The process of buying and selling art, of educating viewers, and the experience of interacting with artwork has been disrupted by VR and AR as this technology enters museums, galleries, auction houses and art fairs.
This one-day course will address how VR and AR are affecting the art market and viewer engagement, and participants will experience both of these technologies first-hand. This course is recommended for those who are interested in learning more about new media and art forms, and the artists that are working with these new technologies.
WHAT YOU WILL LEARN
• The adoption of virtual reality and augmented reality in the art world and its effect on the art market
• The artists working with VR and AR technologies, and the institutions supporting new media art
• How these new technologies are being incorporated into buying and selling art, education, art forms, and our interaction with art