A Christies course in partnership with TheArtGorgeous
Managing a Luxury Brand is a new course giving insight behind the scenes of branding, expanding and running a luxury brand. It is about overseeing a brands` DNA and strategic development, about connecting the past and future of a corporate history. It gives insight on how to preserve the brands` legacy via social media and IRL campaigns, global events, and creative collaborations while maintain the DNA and authenticity within a rapidly changing global and tech-savvy environment.
Managing a luxury brand is a course to precisely understand challenges and opportunities within the global luxury market and help to understand the business of creative collaborations.
This course is led by guest lecturers being specialists in the field of luxury across the involved industries.
Five 1-hour Lectures
20 October – 17 November 2021
16:00 – 17:00 London Time
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Wednesday 20 October 2021
The Global Luxury Market. History and its definition. The Business of Luxury: an overview on major players, regional differences and outlooks in the global luxury market. Focus group: millennials.
Speaker: Stefania Ricci / Ferragamo
Wednesday 27 October 2021
Heritage & Legacy: Conservation and regeneration of a corporate legacy through archives, museums, publications and special merchandising.
Speaker: Chloe Reuter/ Gusto-Lux
Wednesday 3 November 2021
The Business of Creative Collaborations (in cooperation with e.g. Hublot) -History and overview -Celebrity Engagement and Collaborations -Art Engagement
Speaker: Fabien Allegre / PSG
Wednesday 10 November 2021
Value creation and the second life of luxury items with a Christies specialist. Secondary Market: an overview of marketplaces, private dealers and auctions.
Speaker: Rachel Koffsky/Christie's
Wednesday 17 November 2021
‘What’s Next?’ - A Roundtable discussion about the future of the luxury market. Major trends expected in the luxury industries. Tech trends. The role of craftsmanship. Sustainability.
Speaker: Round Table Discussion with key luxury players
Read our Frequently Asked Questions to find out more information about short courses.
Five 1-hour Lectures, Wednesdays
13 October – 10 November 2021
For any queries about this course please contact
London Courses Department
+44 (0)207 665 4350
Am I Eligible?
There are no prior qualifications needed to study this course.