From idea to creation – this course, a first of its kind, aims to help those who have an art business idea and are seeking professional insight and advice on next steps towards making it happen.
Launching an Art Business will guide participants through the preliminary stages of defining a business concept, lead them through the business model canvas onto risk
management to content creation for marketing, and ultimately into preparation for the final pitch.
Throughout the demanding five-day course, participants will be asked to think analytically about their projects and discuss them with the speakers and course members. On the final day, participants will present business concepts and answer questions from key industry players and investors.
There are limited places available for this exclusive opportunity with Christie’s, the world’s leading art business, presented by Costas Andriopoulos, Professor, CASS Business School (currently ranked the no. 2 business school in London).
To be eligible to attend this course, participants need to submit a business idea which will be reviewed and approved prior to registration. Please note, participants will be
required to sign a non-disclosure agreement.
What you will learn
- How to transform an art business idea into reality, analyse its potential within the industry and bring it to market
- The essential legal and financial frameworks associated with the art market
- Effective pitching with constructive feedback from the course leader to improve business prospects
Day 1: Your BIG idea
• Pitch me! You have 60 seconds to pitch your idea
• Competitive Landscape – The art market today
• Understanding gaps in the market
• SWOT analysis
• Turning your idea into a compelling opportunity
• Business Model Canvas
Day 2a: Understanding your audience
• Understanding your target audience
• Refining your USP
Day 2b: Creating a Pitch Deck
• Developing the content of your pitch deck
• Crafting a distinguishing and authentic story
• How to deliver the pitch deck passionately and concisely
Day 3: Managing risk
• Art law overview:
• Taxation on movement of goods
• Artist resale rights
• Intellectual Property (“IP”)
• Money laundering
• Freight & Logistics
Day 4: Bringing your art business to market
• Creating a Brand
• Devising a Marketing Strategy
Day 5a: Pitching your idea to art market experts
• Finalizing your pitch (Mentoring session)
• “The Christie’s Den”
Day 5b: Launching your art business
• Seeking funding
• Registering your business
• Picking your dream team
• Finding your first customers
Costas Andriopoulos is the Professor of Innovation and Entrepreneurship at Cass Business School (City, University of London, UK). Currently holding visiting positions at: Said Business School, University of Oxford (Executive Education), International Hellenic University (MBA) and University of Cyprus (MBA). Coasts has also held visiting posts at the Indian Institute of Management Ahmedabad (PGP) and Grenoble Ecole de Management (MSc).
Costas seeks to engage and challenge students through active learning. In the Executive Education courses that he leads (Strategic Management, Market Orientation and Innovation Management, Leading Strategic Innovation, Leading and Implementing New Product Innovation, Corporate Entrepreneurship) he uses case studies, in-class exercises and debates, and discusses the latest academic thinking to support students' intellectual development.
Teaching Philosophy: "I view class delegates as collaborators. I gather their insights and thoughts in order to develop and delve deeper into deeper truth. It is a "Balancing Act" between exploring new paths, yet giving them the confidence to go the whole way."